It started in a small way, back in 2005 with farmers from Gunipalli deciding to work together for their mutual benefit. Gunipalli is in Bukkapatnam Mandal in Anantapur District, AP. Farmers were not getting the right price for their produce after months of hard work during the agriculture season. A few outsiders from a then small NGO called the Centre for Collective Development (CCD) helped the farmers work out their aspirations. Today there are over 38,000 + farmers working together across 5 districts. The movement is slowly spreading to other States.