Soya Present in Bebe Burp's Soya Masala Masti Puffs promotes the synthesis of red blood cells and hemoglobin, the assimilation of vitamins A, E, K, D, participates in fat metabolism, prevents retinal damage, and respiratory disease. Soybean lecithin contributes to the production of energy and normalizes the consistency of bile that helps babies digest their food easily.  Pediatricians often prescribe soya at the first year of a child's life.